Having a dialogue with your internal and external audience is a balancing act! Over communication or 'radio silence' are the two extremes to avoid.
Internal communication is a key engagement tool with colleagues. Best used, it delivers a consistant style of editorial quality, offering a reassuring tone and relationship.
External communication has many diverse audiences, from press and investor relations, to connecting to existing and new audiences as part of the marketing function.
Delargy Media has the experience in developing the right message and tone to fit the consuming audience. Writing styles differ and are developed to best engage with the target audience. This is true for both internal and external communication.
If a new procedure directly affects one section of a workforce a piece would be written in the first person plural e.g. new credit card procedures for banking hall staff. A second communication to inform the global audience which may include colleagues who are not directly affected by the policy, but need to be aware of a policy change, would be written in the third person singular or plural. All scripts are gender-neutral to avoid alienation of any colleagues.
Writing styles vary with external audiences, too. Press releases are issued with case studies that would capture the imagination of key news agency audiences. Economics teams would publish their figures, whilst making sense of key headline-grabbing facts that tend to be used with the slightly drier numbers in the background to substantiate the story. Releasing key results to the city would follow a high brow editorial style e.g. the Financial Times. Press releases for new products may take an easier to reading style, aimed at the high street newspaper readers.
