Breaking news is is as much about timing as it is content. Key communications to internal audiences may require a bespoke communication e.g. TV broadcast, front page intranet new, or global SMS deployment or HTML email. Other news may be delayed to give the audience time to absorb a message, or brought forward to bring context to another message. Difficult news may be followed by a more positive story, for example, to offer reassurance to the audience.
Difficult press releases may also be followed with a good news press release for the same reasons. It helps to bring a balance of communication and many journalists will build a piece quoting both press releases. this technique is used by TV news channels too. The 'And finally ...' piece tends to end the news report with something to make us smile.
Good news Friday is a predefined term used by online editors to create a happy story for their audience which will cheer them up as they finish the week.
Delargy Media understands the impact of communication to both internal and external audiences and offers advice, support and experience in developing the right mix to mitigate any adversity, or to maximise opportunity.
